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Change the way you think about and see your customers.
Learn new perspectives from Bob Moesta and the rest of The Re-Wired Group to build better products that resonate with yourcustomers using the Jobs to Be Done framework.
Why you don't really understand your customers' progress
Why churn isn't a bad thing
The secrets of leading SaaS platforms, including the InVideo case study
“We had all kinds of assumptions about what our customers wanted and why they were buying us.
After all, we had done customer interviews when we first launched our product. We really didn't account for the fact that we needed to keep talking to customers as we grew”.