Uncover not the just how but the why. 

Hire The Re-Wired Group to change the way you see your products and customers.  

Tell us about your project

Tired of lukewarm – or, even worse – failed product launches that really hurt?

Our JTBD projects help product and growth teams to:

know the deeper why behind your customers’ behavior

get the team on the same page working towards a common direction

build and launch products backed by impactful go-to-market strategy.

We've help teams to get out of the messy middle and launch products that are magnetic to audiences.


"A big part of the appeal of doing the project was getting that cross functional team together
to engage the research team a bit more, and to create kind of a common understanding."


VP Product, Media Company