Free Guide for Product Teams

Change the way you think about your product.


This guide is designed to help product leaders understand why their customers buy - or hire - their products.

If you're tired of lukewarm product launches or think there's a more purposeful way to design products that truly resonate, this guide is for you. 

The Product Leader's Guide to Building Better Products that Resonate with Customers will help you to:


- Untangle the prioritization puzzle
- Stop looking at customers through your products' lens
- Use true customer behavior to you create magnetic products.
Download now
The Product Leaders Guide to Building Better Products that Resonate with Customers - The Re-Wired Group

Download your copy now.

Your free guide from The Re-Wired Group will be sent to your email.

Change the way you think about and see your customers.

Learn new perspectives from Bob Moesta and the rest of The Re-Wired Group to build better products that resonate with your customers using the Jobs to Be Done framework.

Limitations of competing solutions and product research frameworks

A look at Jobs to be Done and Demand-Side sales on real examples

Ideas and new perspectives to take back to other leaders and product teams.
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Why Download The Product Leader’s Guide to Understanding Why Your Customers Hire You
“We had a good microscope but no zoomed out 10,000 foot view type research approach to our customers and what they were actually doing.”

VP Product, Media Company

The Re-Wired Group | 2023